relaunch

relaunch
relaunch re‧launch [ˈriːlɔːntʆ ǁ -lɒːntʆ] noun [countable] MARKETING
a new effort to sell a product that is already available, often involving a change in advertising, packaging etc:

• If the relaunch goes smoothly, sales should increase by at least 5%.

— relaunch [riːˈlɔːntʆ ǁ -ˈlɒːnt] verb [transitive] :

• The company aims to relaunch both brands.

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Ⅰ.
relaunch UK US /ˈriːlɔːntʃ/ noun [C] MARKETING
► a new attempt to sell a product or service, often by advertising it in a different way or making it available in a different form: »

The cinema complex marked its relaunch after a £50 million redevelopment.

 »

The retailer plans a high-profile relaunch later this month.

 relaunch of sth »

BMW's relaunch of the classic Mini received much positive buzz.

Ⅱ.
relaunch UK US /ˌriːˈlɔːntʃ/ verb [I or T]
► MARKETING to make a new attempt to sell a product or service, often by advertising it in a different way or making it available in a different form: »

The charity relaunched its credit card last week.

 relaunch sth as sth »

The Daily Mail was relaunched as a mid-market tabloid, aimed at the emerging market of younger women.

 »

We will be restructuring and relaunching next year.


Financial and business terms. 2012.

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Look at other dictionaries:

  • Relaunch — (engl. =Neustart, zusammengesetzt aus dem Präfix re=wieder bzw. neu und dem Nomen launch=Start) beschreibt die Einführung von direkt auf dem Vorgänger aufbauenden Nachfolgeprodukten, die meist dazu dienen soll, den abschwächenden Absatz im… …   Deutsch Wikipedia

  • relaunch — (v.) 1745, from RE (Cf. re ) + LAUNCH (Cf. launch). Related: Relaunched; relaunching. As a noun from 1970 …   Etymology dictionary

  • relaunch — ► VERB ▪ launch again or in a different form. ► NOUN ▪ an instance of relaunching …   English terms dictionary

  • relaunch — [spelling only] …   English World dictionary

  • relaunch — I UK [ˈriːˌlɔːntʃ] / US [ˈrɪˌlɔntʃ] noun [countable] Word forms relaunch : singular relaunch plural relaunches business a new attempt to sell a product, especially in a slightly different way II UK [riːˈlɔːntʃ] / US [ˌrɪˈlɔntʃ] verb [transitive]… …   English dictionary

  • Relaunch — Re|launch [ ri:lɔ:nt̮ʃ, ri lɔ:nt̮ʃ], der u. das; [e]s, [e]s [engl. relaunch, aus: re = wieder (< lat. re ) u. launch = Einführung (eines Produkts); Lancierung (letztlich zu afrz. lancier, ↑ lancieren)] (Werbespr.): 1. verstärkter Einsatz von… …   Universal-Lexikon

  • relaunch — re|launch1 [ ri,lɔntʃ ] noun count BUSINESS a new attempt to sell a particular product, especially in a different way relaunch re|launch 2 [ ,ri lɔntʃ ] verb transitive to advertise and sell a product again in a slightly different way from before …   Usage of the words and phrases in modern English

  • relaunch — [[t]ri͟ːlɔ͟ːntʃ[/t]] relaunches, relaunching, relaunched N COUNT To relaunch something such as a company, a product, or a scheme means to start it again or to produce it in a different way. Football kit relaunches are simply a way of boosting… …   English dictionary

  • relaunch — re|launch [ˈri:lo:ntʃ US lo:ntʃ] n a new effort to sell a product that is already on sale >relaunch [ri:ˈlo:ntʃ US ˈlo:ntʃ] v [T] ▪ The product is being relaunched with a new name …   Dictionary of contemporary English

  • Relaunch — Re|launch [ri: lo:ntʃ] der u. das; [e]s, [e]s <aus gleichbed. engl. relaunch zu re (vgl. ↑re...) u. to launch »in Gang setzen«> (Werbespr.) 1. verstärkter Werbeeinsatz für ein schon länger auf dem Markt befindliches Produkt. 2. neue,… …   Das große Fremdwörterbuch

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